Adoption of Islamic microfinance in Indonesia an empirical investigation: an extension of the theory of planned behaviour

The theoretical framework of the Theory Planned Behaviour (TPB) has been widely used in analysing behavioural intentions to adopt Islamic finance. However, there is still little research investigating adoption microfinance. This study aims determine factors influencing microfinance by developing (TPB). development done adding religiosity and knowledge variables as antecedents attitude. A random sample 262 members Variance-based partial least-squares structural equation modelling (PLS-SEM) was employed for data analysis. results show that have a significant influence on attitudes. Meanwhile, attitudes, subjective norms, perceived control also significantly positively affect Then norms greatly findings this are important change marketing strategies. managers must develop positive attitude through creating awareness benefits services involving community leaders, especially religious leaders.